Included in the shop was an extensive list of different fabrics, colors, materials and weights that customers could mix and match to suit their taste and requirements. The unique sets could then be visualized on a bed before a user made their purchase.
Working with the Dopple team has been an amazing experience. The 3D product configurator has been a game changer for us in our industry. No one in Mexico has this technology and everyone has been impressed.
Bernardo Padilla, Director of Marketing
Smart Bamboo is a textile manufacturer producing luxury linen and textile goods made out of bamboo and bamboo blends.
They have the most innovative line of bamboo-derived mattresses and bedding accessories. In addition to providing comfort, quality, and freshness, all of their products are hypoallergenic, breathable, fully certified and chemical-free products so they are safe for health and wellness.
Smart Bamboo's aim through the implementation of a 3D 'bed builder' was to elevate their eCommerce success and drive growth.
The hypothesis was that the builder would encourage customers to purchase multiple items.
The main challenge was ensuring that the bedding not only looked good in 3D, but that it looked realistic, and flowed in a way that mimicked how it would in real-life.
Smart Bamboo's targets for the 3D configurator were to:
The 3D configurator Dopple built was designed to increase pre-purchase customer confidence by showcasing accurately what the bedding looked like, and encourage customers to add 'sets' to their basket over just single items by giving them the opportunity to mix and match.
Dopple has now released a Shopify+ app that streamlines the process of integrating to eCommerce sites.
Dopple worked closely on a consultative basis with Smart Bamboo to ensure that configurator design and UX best practices were implemented for maximum client engagement and conversion. The result is lightening fast and intuitive design that prioritizes mobile users first. Over 75% of users configuring were configuring on their mobile devices.
