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...transformed XTECH's customer experience. By utilizing 3D and AR, XTECH's customers were able to mix and match pad features to suit their individual body requirements before viewing them in AR.
For a linebacker, movement is everything. I pride myself on the way that I play the game. Being able to jump and leap into windows and tackle. I needed something that would be able to breathe and move the way I wanted to and that's why XTECH is perfect for me.
Fred Warner, SF 49ers Linebacker
XTECH is pushing the boundaries of football protection for athletes at all levels: high school, college and professional.
XTECH developed revolutionary sports protective equipment by utilizing advanced plastics and foam production technology in our products to ensure optimal safety, without compromising performance.
Their protective pads provide unmatched protection while being lightweight, breathable, flexible, water-resistant and comfortable for players from the peewees to the pros.
XTECH needed a solution that enabled them to showcase products in 3D to increase conversions, whilst also providing players with the chance to view products in a more life-like way pre-purchase.
By empowering customers to easily configure and visualize the custom-made pads, XTECH aimed for higher AOV as players began to purchase not only one specific item, but entire pad kits.
As a primarily online retailer, XTECH wanted an engaging way to demonstrate their high quality, made in USA products, while educating buyers on their pads. They wanted to empower buyers to evaluate how products fit together and can be worn inside and out.
XTECH's primary goal was to transform their 2D configurator into a 3D configuration experience that would elevate the customer experience, drive increased conversions, and higher AOV by making it easy for users to add on accessories and buy their entire pad kits.
Dopple built a high fidelity, 3D product configurator with Augmented Reality for XTECH's line of football pads in all sizes with add on accessories included. Dopple built the ability to visualize the inside and outside of the pads to ensure maximum buyer confidence.
As a digital retailer with complex combinations of pads, XTECH needs an engaging experience to educate buyers on how to combine pads for the best fit.
XTECH wanted to empower its audience - which includes everyone from teen athletes to NFL players - to choose the right combinations of products. In 2D, without that education, the conversion rate is low and users without confidence in their selections can result in abandoned carts.
Promoted on the XTECH homepage to drive 80% of traffic, the experience is integral to XTECH’s buying experience.
XTECH planned their launch just before peak season to drive increased average order value and conversion in their most popular sets.
XTECH has been trusted by NFL athletes to provide the best protection and innovation through design to enhance performance for many years.
They fit several top NFL players throughout the league including Giants Quarterback Daniel Jones, Safety Xavier McKinney, Nose Tackle Dexter Lawrence, 49ers Linebacker Fred Warner, and Las Vegas Raiders Running Back Josh Jacobs.
XTECH is 100% American made and that helps ensure it's a top pick and no-brainer for the NFL.
Every portion of the production process — from design to mold, from supply components to assembly — is 100% made in the USA.
